🥅 Action #0005

Hope that doing physical exercise last week has provided you with plenty of energy.

Take a deep breath and brace yourself as we will be jumping into the science and practice of figuring out your life through Goals, Problems & Solutions.

This week we are going to be writing down some goals, please keep your values in mind as you do this.

Don’t worry, I won’t overcomplicate things by forcing you to use SMART, SMART-ER, EEE, ABC, ASS, or some other strange and cringe-worthy named goal-setting system.

To help you, I have also created an accountability survey, which you can find at the end or just fill out here (for last week’s #action).

⚡The Action

Create a menu of 100 life-goals using pen and paper.

🤔The Why

According to a multitude of studies, those who have identified their life goals are more likely to achieve them, have a stronger feeling of self, have higher levels of performance, can withstand more stress, etc.

Yapp, another magic pill (which you actually don’t have to swallow) that will solve nearly all of your problems.

On a serious note - let’s talk about RAS - the Reticular Activating System. Basically, it’s a collection of cells somewhere in your brain (don’t ask me to tell you where), and it tells you what needs your attention RIGHT NOW. It’s your focus filter. It’s your importance filter, and you can trick it to do exactly what you want.

If you specifically WRITE DOWN your goals using pen and paper, RAS will tell your subconsciousness that this was important and that you will now have to work harder to achieve those goals.

If you go the extra mile and imagine your goals have already been achieved, then RAS will promote effective goal-setting [ Berkman, Lieberman, 2009 ]. In essence, your brain can’t distinguish between imagination and reality, and if you imagine things hard enough - your brain will do its best to make them real. Yes, this is the “scientific” view of how “The Secret” works.

🧐The How

This is going to be simple.

  1. Get a piece of paper and a pen (preferably a journal, so you can come back to them often).

  2. Don’t overthink it, and simply write down 100 life goals on a piece of paper.

  3. Read the list out loud. Think of it as your GOALS MENU.

Your goals can be anything and can range from being extremely difficult such as my goal of starting 1 000 companies, or very simple - such as getting a dog or starting to meditate.

💖Personal Application

In addition to the above, let’s talk a little bit about motivation. Having goals has a huge effect on your ability to have and maintain long-term intrinsic motivation. Why?

Well, it increases your Systolic Blood Pressure, which basically makes you much more likely to act on your goals [ Granot, Stern, and Balcetis, 2017 ]. In addition to that, if the goals are challenging, but still achievable (according to your own internal belief), the desire to prove to yourself that you can achieve them (even if it is subconscious) using your skills - drives much of your internal motivation.

On a more spiritual level, if you have goals, and more importantly a life path - it makes it easier for others to align with you and to help you. See, if you don’t know where you are going - nobody around you knows how to help you get there, and therefore your personal relationships could suffer.

💸Work Application

Goal setting within the working environment does not need much of an introduction, as most organizations understand the need.

What usually goes wrong is the type of goals being set, and the reasons behind them. They are all too often not set upon your company values (as most companies don’t really have values), and are basically some clever way of indirectly saying: “let’s make more money next quarter”.

Instead, I would encourage you to try to think of more real and intrinsically values-based goals. For instance “we want our customer satisfaction level to always be above 97%”, or “I want my employees to get 8 hours of sleep per night on average”. Be creative, and unique.

📚Resources & Bibliography

Extended Edition
Neuroscience of Goals
Study on Goal Setting
Study on Rehabilitation and Effects From Goals
Study on Goals & Productivity
The Debunking of the Harvard Study Myth
Founders Are The Key To Setting Goals
How To Use This Newsletter

💪I am An Overachiever

If you have gotten down your goals, then one extra step that you could take is to categorize them into categories such as finance, health, family, travel, random fun, etc.

Additionally, I would then try to put them into general time-periods of when do you want to have them achieved. The categories here could be ten years, five years, two years, 12 months, 6 months, 3 months.


This week, I am introducing accountability. So that we can all learn from one another and hold each other accountable.

Each week, we will check how we did with the previous #action. To do that, simply fill out this form (takes 1-2 minutes) and see the results from everyone else.


Dmitri Sarle